Keith N Hampton

Interesting Wired article that points to a couple of online mental mapping projects. Mental mapping is yet another technique that originated with Stanley Milgram. In these examples, users are asked to report on how they perceive the boundaries of U.S. urban areas, and a slight variation that addresses the \”pop vs soda\” debate. Pop vs Soda is particularly interesting to me. As a Canadian, the carbonated beverages referred to as Coke or Pepsi can only be called a \”pop,\” but when living in Boston I routinely received puzzled looks unless I clarified that I wanted a \”soda\”. Of course, I later learned that any true Bostonian refers to a soda as a \”tonic\”!