COMM 481: Social Networks

» Opinion Leadership, For Better or Worse from Social Network Blog - r10
Tepperman’s article discusses deviance and how deviant actors often turn to their social networks for both (a) instruments of deviance, such as marijuana and (b) facilitators of deviance, such as a hit man. Tepperman presents deviance as a spectrum, ru... [Read More]

» Diffusion Networks from Social Network Blog - y8
In Lorne Tepperman’s article, “Deviance as a search process,” Tepperman defines a search process as “a set of steps followed in order to find something that is lost or otherwise hidden from sight” (1). The author identifies two different types... [Read More]

» the beauty of deviance. from Social Network Blog - r5
Interpersonal communication creates a critical mass of adopters According to Rogers opinion leadership is “the degree to which an individual is able to influence informally other individual’s attitudes or overt behavior in a desired way with relative f... [Read More]

» Diffusion and Deviance from Social Network Blog - g16
"Diffusion Networks" was an accessible read dealing with opinion leaders, S Curves, and idea diffusion. Rogers' peppers his chapter with examples of how diffusion networks operate through opinion leaders, for both positive (promoting safe sex in gay ba... [Read More]

» opinions from Social Network Blog - y35
Online search tools and public opinion play an important role in what results we find in searches and in shaping tastes. “Deviance as a search process” deals with a different type of opinion in the discussion of the relationship between... [Read More]

» diffuse, diffuse, diffuse~ from Social Network Blog - y1
In “Diffusion Networks” chapter 8, Everett talks about how interpersonal communication, mainly opinion leaders, affect the diffusion of information in networks. In doing so, he touches on different topics that affect such diffusion, such as homophily a... [Read More]

» "If you go with the flow... from Social Network Blog - r14
you'll eventually end up over the waterfall" -- Adam R. Gwizdala In Tepperman’s article “Deviance as a Search Process” the author analyzes how networks utilize the search process when committing acts of deviance. Tepperman comes up with 3 characteristi... [Read More]

» How do we measure this in the real world? from Social Network Blog - r32
So after a week off from the blogosphere, I'm back in action. This week's readings talked about the very popular topic of tipping points and diffusion of innovations. They also explored the search process in trying to find a certain... [Read More]

» Network Diffusion and Opinion Leaders from Social Network Blog - g18
This week’s first reading was about deviance and the search process. One of the parts of this article that I found interesting was the author’s discussion of all of the different distinctions that need to be made when discussing deviant... [Read More]

» Influencing from the Edge from Social Network Blog - g44
In examining the structure of opinion leadership, the Tarde article really forced me to think about the role of homophily and heterophily in the search process and the diffusion of information. Since Burt structurally positions opinion leaders as thos... [Read More]

» Search Processes, Deviants, & Opinion Leaders from Social Network Blog - g23
Tepperman's article discusses processes of how to go about searching for deviant behavior. The paper specifically discusses deviant behavior, although deviant intentions are also touched upon. Acts/intentions that are defined as deviant are not static,... [Read More]

» Deviance and Diffusion: The Apple Doesn't Fall Far From the Tree from Social Network Blog - g33
In Lorne Tepperman's readings, we are presented with the search process and how individuals attempt to acquire deviant information. Because people have little knowledge of who is in their network, searches often go outside of their network to obtain... [Read More]

» Opinion Leaders and The Spread of Information from Social Network Blog - y11
I found the chapter on deviant behavior, ‘Deviance as a Search Process” incredibly interesting, as I was excited that someone used current social networking theory in a more contemporary and unusual manner. Tepperman found that those eliciting in devia... [Read More]

» Leading the opinion from Social Network Blog - g3
The overarching theme for this week’s readings is concerning the basis of being an opinion leader. The first assigned reading, by Tepperman, displayed the role of opinion leaders in an alternative, rather, deviant sense. The second reading, by Rogers, ... [Read More]

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